Sep 16, 2024
The biggest advice for BFCM is always start now. ✅
Now here’s 12 more actionable steps to prepare for BFCM.
Make sure ad spend caps are removed
Export and review hourly results during BFCM and set expectations
Use broad ad targeting to reach gift buyers that aren’t the usual demographic. Like women buying men’s shoes
Don’t send email/SMS/FB DMs on the hour, instead choose something like 11:18
Don’t say a sale is ending then extend it. It ruins trust
Don’t turn off your best performing ads
Make sure your ad actually features your product & brand, not just saying it’s a sale
Offer unique freebies like free personalization
Don’t freak out if ROAS drops before BFCM, people wait to buy in case there’s a better sale
Use strategic product bundling in order to boost AOV like wine & cheese. Bonus make bundles limited time only collaborations
Code freeze 2 weeks before BFCM. Don’t break anything before the big day
Drink water. Take care of your employees
PS: Thanksgiving is late in 2024, which means less time until Christmas and for people to shop. Also the election cycle is expected to inflate ad costs in October and early November
