12 Black Friday Ecom Tips

The biggest advice for BFCM is always start now. ✅

Now here’s 12 more actionable steps to prepare for BFCM.

1. Make sure ad spend caps are removed

2. Export and review hourly results during BFCM and set expectations

3. Use broad ad targeting to reach gift buyers that aren’t the usual demographic. Like women buying men’s shoes

4. Don’t send email/SMS/FB DMs on the hour, instead choose something like 11:18

5. Don’t say a sale is ending then extend it. It ruins trust

6. Don’t turn off your best performing ads

7. Make sure your ad actually features your product & brand, not just saying it’s a sale

8. Offer unique freebies like free personalization

9. Don’t freak out if ROAS drops before BFCM, people wait to buy in case there’s a better sale

10. Use strategic product bundling in order to boost AOV like wine & cheese. Bonus make bundles limited time only collaborations

11. Code freeze 2 weeks before BFCM. Don’t break anything before the big day

12. Drink water. Take care of your employees

PS: Thanksgiving is late in 2024, which means less time until Christmas and for people to shop. Also the election cycle is expected to inflate ad costs in October and early November